How to Increase Gift Bag Sales by 110%

You don’t become the leading supplier of gift bags in the United States without learning a couple of valuable lessons along the way...lessons FLOMO is happy to share to help you consistently increase sales of gift bags.

Consumers Demand Variety and Convenience: It is essential to make the buying experience easy for consumers. One way to accomplish this is to conveniently place all gift bags and related items in one section. FLOMO makes this easy by filling your customized planogram with an array of appropriate items all supplied by FLOMO, including gift bags, tissue paper, gift bows and curly swirls, gift cards, gift wrap, and everything else your customers need to celebrate.

Quality Matters: Product quality is not only a differentiator, it’s a game changer. FLOMO’s cost for quality is unmatched. For example, our standard gift bags are 157 GSM. We also offer a full range of 190 GSM and even 210 GSM.  Plus, FLOMO provides exceptional design, print quality, and gift bags that are bigger than the industry average with wider gussets. With countless gift bag options to choose from, including an array of exclusive designs by licensed international artists and a variety of shapes, sizes, embellishments, and messaging for any event you can possibly celebrate, we have the gift bags your customers desire.

Professionally Designed Planograms Make a Difference: Based on experience gained over several decades of creating planograms for some of the largest retailers in the United States, we know what works and what doesn’t. We start by understanding your store’s demographics, location, and consumer styles. This knowledge allows us to select the proper mix of products that will generate maximum turns. We then incorporate these products in a planogram that is 4’, 8’, 12’, or 20’ — all with the goal of stocking your retail location with the greatest number of best-selling products per square foot. FLOMO’s ability to create effective planograms that feature the highest quality gift bags, along with variety and convenience, consistently allows our clients to experience, on average, a 110% increase in sales!

For more information on setting up a pilot program, including FLOMO providing a complimentary customized planogram, contact the VP of Sales, Tammy Lee, at 201-288-6455.

3 Tactics Guaranteed To Increase Your Gift Bag Sales

At FLOMO, we have extensive experience helping retailers like you meet your sell through goals, generate more turns, post higher profits, and exceed your margin projections. We are able to accomplish this by employing three tactics we have mastered during our more than 60 years in business.

TACTIC #1: Sell-Through Percent: Assuring You Hit Your Sell-Through Goal. To make sure you achieve your sell- through goal you have to sell product that is specific to the needs of the demographics of each location. As proven experts in assisting our retail clients surpass their sell- through targets, revenue and margin goals, FLOMO does extensive research on each store location to determine the proper gift bag mix for that location. We then create a customized planogram to remove any doubt on how best to merchandise your customized order. And because FLOMO does all the work, the only thing left for you to do is take all the credit!

TACTIC #2: Product Delivery: Delivering The Right Products When You Need Them. A gift bag supplier whose replenishment rate is close to 100% is going to consistently make it easier for you to reach your sales goals. With FLOMO’s 100,000 sq. ft. warehouse that is fully stocked with all the gift bags and related party supplies you need, we can quickly make local deliveries for both initial and replenishment orders. After all, there is a reason FLOMO’s scorecard amongst our clients consistently ranks us in the top tier of all of their suppliers! We are THE preferred supplier for gift bags.

TACTIC #3: Exclusive Products: Unique and Private Label Products Give You a Competitive Advantage. FLOMO licenses exclusive designs from over 50 artists, local and international, for our product artwork. Our gift bag designs are not only unique, they are trendy and appeal to a wide range of ages, nationalities, and races for holidays, special occasions, and everyday needs. In addition, FLOMO has a long history of creating private label products for our clients, including private brand packaging and featuring your specified choice of design and artist.

Incorporating FLOMO’s proven tactics into your buying program will, on average, generate 4 to 6 turns of merchandize in your store. Compare our turn rate to your current turn rate for gift bags and you will find that carrying FLOMO products means higher margins, happier customers, and more profit per square foot.
For more information on adding FLOMO gift bags to your party section, contact Tammy Lee at at 201-288-6455.